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SVoD Usage in the European Union
Overview
Last week, the European Audiovisual Observatory (EAO) published a report titled « SVoD Usage in the European Union » authored by Christian Grece and Jean-Augustin Tran. The report provides an extensive analysis of the consumption of films and TV seasons on SVoD services in nine member states of the European Union in 2022/23.
Data Sources
The SVoD catalogues data used in the report were provided by JustWatch, while the SVoD usage data were provided by Goldmedia. Both studies were supported by the European Commission’s Creative Europe program.
Key Findings
The report highlights several key findings, including:
- 85% of viewing time is generated by three services: Netflix, Amazon Prime Video, and Disney+.
- Fiction works accounted for 87% and 95% of viewing time for films and TV seasons, respectively.
- Viewing time is mainly generated by recent films produced between 2022 and 2023.
- European works accounted for 30% of SVoD viewing time, with national works being overconsumed in seven out of the nine countries studied.
- US works are systematically overconsumed, while European works are underconsumed compared to their share in catalogues.
- There is a modest consumption of works from other regions of the world, excluding Europe and the USA.
It is important to note that the sample of EU countries in the study may be limited, but it provides valuable insights into consumption patterns across different countries.
Film and TV Content in VoD Catalogues
Overview
The EAO also published a report titled « Film and TV content in TVoD, SVoD and FoD catalogues – 2023 Edition » by Christian Grece. This report focuses on the offer of films and TV seasons in the VoD catalogues of 25 member states of the European Union in September 2023.
Key Findings
The report reveals three key findings:
- European film and TV content accounted for 31% of all works in VoD catalogues, with EU27 works representing 21% and other European works 10%.
- European non-national works represented the majority of EU27 works in all types of VoD catalogues.
- VoD catalogues in high- and mid-volume film and TV production countries rely more on national works, while those in lower-volume production countries rely mostly on EU non-national works.
The report contributes to our understanding of the presence of European content in VoD catalogues and the diversity of offerings across different countries in the European Union.
